Obodoechina (Obi) Asika is one of Nigeria’s most prominent cultural entrepreneurs. He was educated at Eton College & The University of Warwick, and is a core advocate of Nigerian soft power and is focused on convergence.
the Founder of Dragon Africa, a strategic communications agency & conference producer, He is also Founder of Cabal entertainment which is a new 360 entertainment company, Obi is also co-Founder and Chairman of SocialMediaWeek Lagos, the largest new media and technology conference in Africa & is a co-Founder & director of 5ive Music, which provides support to independent artists in Nigeria.
Obi has worked across the sports, music, television, live events, social media and technology industries and is one of the principal advocates of Nigerian Soft Power. He has been an Executive Producer for amongst others, Fifa U20 World Cup 1999, CAF Nations Cup 2000, Big Brother Nigeria 2006, Dragons Den Nigeria, 2007, The Apprentice Africa 2008, Naija Sings 2009-12, Calabar Festival 2008 & Calabar Rocks Tv Series 2008, Soccerex West Africa, WorldPension Summit Africa Special. As well as the critically acclaimed official Government documentary on the Nigerian Centenary ‘We are Nigerians’, to name a few. Obi Asika has advised multilaterals, govts, brands & agencies on the creative industries, strategic communications, events and more. He is a respected and widely quoted expert on a broad spectrum of subjects pertaining to Nigerian business, for several global media institutions, such as The Economist, CNN, CNBC, BBC, The Financial Times and many more.
A passionate and tireless cultural activist, Obi is also a member of the board of Directors of the Copyright Society of Nigeria (COSON), which is the premier copyright protection society in Nigeria. He is also a member of the board of the Smithsonian African Museum amongst many others.
In December 2015, he was appointed to the executive cabinet of the Federal Republic of Nigeria, as Senior Special Assistant on Social Media, to the President and Commander-in-Chief, serving in that position, till May 2016. He was the first African appointed to a cabinet rank for Social Media at the Federal Level and is recognized as one of the drivers of the Nigerian entertainment explosion.
He is married to Yetunde Asika and is blessed with a daughter Kpari Anwulika Asika.